The Law of Diminishing Marginal Utility and the Collapse of Modern Entertainment

The Law of Diminishing Marginal Utility and the Collapse of Modern Entertainment
By James Quillian, Economist, Political Analyst, Natural Law

It is common knowledge that NBA viewership is down. The entertainment industry is struggling across the board. Advertising revenues are falling. The pattern is visible everywhere: the industries that depend on human attention are losing their ability to command it.

The response from those industries has been predictable. They offer more of what consumers are already rejecting. They increase output, expand schedules, add inventory, and flood every channel with additional material. It is popular to assume that the brightest minds control these decisions and that they will find a way to turn the situation around. That assumption does not hold up. These are human beings, governed by the same natural laws that shape middle‑school behavior. They double down on what they have always done, even when the strategy no longer works.

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